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No news is good news – this adage doesn’t apply to pilots. When running a pilot, there is always news to …
No news is good news – this adage doesn’t apply to pilots. When running a pilot, there is always news to …
Crossing the chasm, an entrepreneurial marketing book by Geoffrey Moore, talks about the diffusion of high tech products. Written in …
Obvious, right? Nevertheless, let’s unpack it some more. First, a note about the customer. People make decisions; organizations don’t. So whether a …