Tag: product management
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The Only Power Of A Product Manager
The only power of a product manager is market intelligence—its capture and synthesis, both current intelligence and forward intelligence, and using it to craft a strategy to win. This applies to PM as well as other product functions: product design, product strategy & analytics, and adjacent functions such as product marketing. User research activities are…
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Pipeline, Not Backlog
Think pipeline of product opportunities, not a product backlog of to-do items. A pipeline is proactive. A backlog feels reactive. Scrum.org defines a product backlog as an ordered list of what is needed to improve the product. However, people think of it in the dictionary definition, an accumulation of unperformed tasks, which has a negative…
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There Is TEAM In Team: Trust, Empowerment, Accountability, and Motivation
T for Trust. E for Empowerment. A for Accountability. M for Motivation. T.E.A.M. for Team Performance These four elements result in a group of people performing well as a team and delivering great outcomes, according to research referenced in this, this, this, and more. After all, to drive customer outcomes and business outcomes is the…
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Purpose Of A Product Team
The purpose of a product team is to drive customer outcomes and business outcomes. They are not a feature factory and do not strictly follow a product roadmap. Regardless of the organization reporting structure, an effective product team is cross-functional: product management, product design, product analytics, product strategy, product engineering, product marketing, and product-adjacent teams.…
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Win Over Customers And Win Against Competitors.
For products to win in the market, they need to win over prospects and win against competitors. Products need to win over existing customers too in a recurring revenue SaaS business model. Products may also need to win against substitutes—alternative products or services that also meet the market’s need e.g. video calls vs in-person, or…
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What Do Buyer Personas Want
Product teams think about user personas very naturally to drive product success. In the case of B2B products, the buyer persona also matters a lot for success. Often these buyers are not easily accessible to the product team, their goals may not be the same as the user goals, and the buyers can change the…
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GPT-4 Tax Demo Repro Step By Step
Finally I got some time to repro the GPT-4 tax demo. Here is the step by step. The hardest part was finding the relevant sections of the US tax code. So I agree with Greg Brockman’s quip, “It’s always the non-AI parts of these demos that are the hardest part to do.” I first tried…
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Responsible Use Of Tech Debt
Tech debt, like financial debt, is neither good nor bad. Debt helps you buy a house today when you don’t have the cash. It helps an early-stage startup write code rapidly so as to win its first customers and funding. But, the interest on a debt may reduce the cash you have to invest in…
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Think About Competitors?
Focus on customers and don’t think about competitors is a cliche in startupland. Context matters on when it is and is not relevant. Broadly speaking, focus or obsess over customers, existing and prospective, and be vigilant about competitors. YC advises “worrying about your competitors is nearly always a very bad idea.” Notice the caveat, “nearly”.…
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Positioning
The company must attractively position its product in the minds of its target customers. This is after the target customers have been selected, as well as an opportunity to win them over. The company’s unique value proposition is formally expressed in a positioning statement; here’s the HBS template. The target customers are primarily prospective customers. …
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