Project Charters For Cross-functional Alignment
Project charter docs drive early alignment with cross-functional teams on special projects, define goals and non-goals, specify RACI stakeholders, and …
Tag Archives: product marketing
Win Over Customers And Win Against Competitors.
For products to win in the market, they need to win over prospects and win against competitors. Products need to …
Think About Competitors?
Focus on customers and don’t think about competitors is a cliche in startupland. Context matters on when it is and …
Positioning
The company must attractively position its product in the minds of its target customers. This is after the target customers …
Niran Kundapur 