Crossing the Chasm is evergreen
Crossing the chasm, an entrepreneurial marketing book by Geoffrey Moore, talks about the diffusion of high tech products. Written in …
Tag Archives: product management
Understand customer’s criteria for pilot success
Obvious, right? Nevertheless, let’s unpack it some more. First, a note about the customer. People make decisions; organizations don’t. So whether a …
Niran Kundapur 