10 learnings and the story of a pilot customer

July 12, 2015

In this post, I discuss an example of a pilot and the learnings. In honesty, the story below combines the …

So, what’s the problem?

July 9, 2015

A problem well-stated is a problem half-solved. – Charles Kettering If you believe this, then it is better to initially …

July 8, 2015

Elevator pitch – everyone’s heard of this. This is surely useful at startup pitches and career networking. This concept is also useful …

July 5, 2015

No news is good news – this adage doesn’t apply to pilots. When running a pilot, there is always news to …

July 5, 2015

People make decisions on a pilot (here is the first post on winning pilots). Organizations don’t. Therefore, it is important …

July 5, 2015

Crossing the chasm, an entrepreneurial marketing book by Geoffrey Moore, talks about the diffusion of high tech products. Written in …

July 4, 2015

Obvious, right? Nevertheless, let’s unpack it some more. First, a note about the customer. People make decisions; organizations don’t. So whether a …

July 3, 2015

Pilots are the life blood of new products and services for SaaS startups. Successful pilots will demonstrate value to the …

March 23, 2013

http://www.ted.com/talks/julian_treasure_5_ways_to_listen_better.html In our louder and louder world, says sound expert Julian Treasure, “We are losing our listening.” In this short, …